Eric Evan Ponce
Art Director + Design Lead
OSMO
Branding Design (current - ongoing)
Personal Project
A personal branding project exploring ritual, scent, and restraint. I developed the visual identity, typography, and packaging system, balancing minimalism and tactility to evoke calm, presence, and considered modern ritual.
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Feature Articles
Format Creation, Design + Development (2024-2025)
Urban List x Various
A new evergreen Feature Article format designed for Urban List, balancing editorial integrity with commercial outcomes. The format is generating ongoing revenue and has been sold to notable clients including Sandhurst, WOTIF, Providore, Vinnies and many more.
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City2Surf - Cool-Down Kick-Ons
360 Campaign Design (2025)
Urban List x Celsius
A long-running event identity owned and evolved since 2023 for City to Surf’s Cool Down Kick-Ons. Inspired by vintage animated characters, the branding was rolled out across socials, in-situ event collateral, and merch, supporting a consistently successful event.
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Nike
Social + VM Design (2023)
Glue Store x Nike
A designed cross-channel campaign spanning print VM and social content to support the launch of the Nike Crater shoe at Glue Store, translating sustainability messaging into a bold, retail-first visual rollout.
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Schweppes
Art Direction (2025)
Urban List x Schweppes
A photoshoot art directed for Schweppes x Urban List, capturing cocktail recipes organically in situ. The imagery balanced brand presence with subtle storytelling, focusing on the moments in between rather than overly commercial setups, creating a natural, engaging visual series.
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