Eric Evan Ponce
Art Director + Design Lead
City2Surf - Cool-Down Kick-Ons
360 Campaign Design (2025)
Urban List x Celsius
Lead Designer: Eric Ponce
Support Designer: Stella Li
Production: Kylie O’Connell
Since 2023, I have owned and developed the Cool Down Kick-Ons event for City to Surf, shaping the identity and branding each year. The design draws inspiration from vintage animated characters, a style currently in trend, and was applied across socials, on-site event collateral, and merch. I have been involved in every stage, from concept development to overseeing production, ensuring consistency across all touchpoints. The branding aimed to create a playful and memorable experience, capturing the energy of the event while maintaining visual cohesion. Each year, the project has evolved, responding to feedback and trends, and the event has consistently been successful. Cool Down Kick-Ons remains an ongoing passion project, combining creativity, strategy, and a hands-on approach to experiential branding.