Eric Evan Ponce
Art Director + Design Lead
Schweppes
Art Direction (2025)
Publisher: Urban List
Publisher: Urban List
Art + Shoot Director: Eric Ponce
Photographer: Ethan Smart
Production: Kylie O’Connell
Food Stylist: Gayathri Manoharan
Hand Models: Rachel Duignan, Maisie Gray, Gayathri Manoharan, Eric Ponce
A photoshoot art directed for Schweppes x Urban List, capturing cocktail recipes organically in situ. I briefed photographers and clients, directed on set, made selects, and even stepped in as a hand model. The focus was on the moments in between, gestures, interactions, and candid details, rather than overly staged shots, balancing the identities of both brands while keeping the imagery natural and relatable. The resulting visuals were rolled out across socials, editorial features, and campaign channels, creating a versatile library that felt authentic, engaging, and true to the lifestyle-driven ethos of both Urban List and Schweppes.